As founders of the product team at OPI Analytics, we recruited the design and front-end engineering teams, tested value propositions en route to a minimum viable product, and guided Archimedes through dozens of subsequent releases.
Business users are overwhelmed by massive dashboards. They want concrete indicators that answer their questions directly. Only then do they care to understand the supporting evidence.
The fact that 870 students live within 5 minutes of a potential store location is meaningless without a point of reference. Users need to be able to compare that number to existing stores.
Go with the classics—the bar charts, the line charts, the scatterplots. Maybe even a choropleth map. Your average person has never heard of a radar chart. They probably can’t interpret one either.
Public, private, social, and mobile. When combined, these sources give Archimedes the power to measure consumer preferences, competitive behavior, and economic activity for any city block in the country.
Gut instinct versus number crunching. Man versus machine. How outdated. By augmenting users’ subjective opinions with thousands of data points, Archimedes yields predictions at half the standard margin of error.
Competitors, KPIs, revenue drivers—each vary from company to company. Archimedes comes custom fit. Users see data specific to their strategy and predictions tuned to their historical performance.